Sessions

How the Right Design Will Turn Researchers Into Buyers. In this talk, I will walk you through a purposeful user flow for your agency or service-based client websites. An ideal purposeful flow pattern begins at Home, directs visitors to a page focused on positioning, then too focused services pages, then case studies, and finally, to a CTA.

Jika anda seorang Digital Marketer, atau berminat untuk menjadi Digital Marketer, anda patut sertai sesi ini.

GTM merupakan salah satu tool yang sangat berguna untuk digital marketer terutamanya yang bukan daripada latar belakang developers (a.k.a tidak tahu coding).

Ia dapat memudahkan anda untuk menguruskan tag (seperti Facebook Pixel & GA tracking code) di dalam website anda. Namun, jika tersilap setting, banyak perkara yang akan terjejas.

Di dalam perbentangan ini, anda akan didedahkan mengenai:

– Bagaimana GTM berfungsi.
– Kelebihan menggunakan GTM.
– Cara mudah untuk Install GTM di WordPress.
– Panduan mencipta dan menyusun stuktur akaun GTM (Best practices).
– GTM Use Case (Simple to Advance).

COPE (Create Once, Publish Everywhere) is a technique which allows to publish content across different platforms from a single source of truth, enabling to feed content to dissimilar platforms such as web, emails, or an iOS or Android app, while minimizing the amount of duplicated information and reducing maintenance to the minimum possible.

Through Gutenberg, WordPress splits the post content into blocks which can be handled independently, thus enabling the implementation of the COPE strategy. This makes WordPress an ideal platform for hosting the content that will be distributed to different platforms. In this talk we will take a look into a WordPress-based architecture to implement COPE, and how it works.

It’s hard to run a WordPress agency – especially if you are a solo-preneur.

Have you ever wondered how you could run a sustainable one-man WordPress agency without having to constantly looking for more clients?

Just over 6 years ago, Nathan was struggling with his web design business – trying to sell RM 500 e-commerce website to potential clients.

Fast forward today, he serves clients from different sectors, including private corporations, government agencies, non-profits, as well as startups.

He charge his clients between RM5,000 (small website) to RM50,000 (high-ticket) per project, and he able to do this without the need of hiring anyone.

In this presentation, he would love to share with you:

-> Why getting more clients does not grow your agency – in fact it’s making it worse.

-> One simple strategy you can implement right away that would massively boost your business profits – even if you only have a handful of clients.

-> How to prepare for *downtime* to make sure your agency is cash flow-positive during project drought.

-> How to position yourself as “Expert” in your marketplace without going to networking events.

In this presentation we’re going to understand how headless WordPress and its REST API can dramatically change the architecture of our WordPress based projects. We will also learn how we can roll out MVPs or Prototypes quickly using headless WordPress as a framework.

Landing page merupakan halaman pertama yang akan dilawati apabila kita membuat iklan samada di Google Ads ataupun Facebook.

Oleh itu, first impression adalah sangat penting.

Apakah elemen yang penting? Adakah headline, copywriting atau kelajuan?

Dalam topik ini, saya akan kupas tips untuk menghasilkan landing page yang berimpak tinggi.

Landing page yang bagus hendaklah mampu menjana lead (Lead Gen) /prospek kepada kita atau klien.

– how to write a piece of content that can generate lead
– how to write a piece of content that can drive seo traffic
– how to read google analytics to website behaviour
– how to read google search console to understand keyword on google

When you are creating and managing WordPress sites for a living, regardless if you are a freelancer or working for an agency, it’s always great to see your customer base increasing. This, however, leads to the question – what happens when you start struggling with the time for managing all of your client’s sites? The answer is actually pretty simple – automation.

Automation has become an important part of all departments in the IT sphere. No matter if you are a developer, DevOps or system administrator, it is critical for your time management to be able to complete the tasks you work on as fast as possible with minimum manual work.

Nowadays there are quite a lot of tools for WordPress provisioning, management, and code versioning, but wouldn’t be cool if you can do all of these things with the help of a single powerful software? I definitely think it is, that’s why I’d like to share with the audience how this can be achieved.

The talk will cover the following topics:

– What is Ansible – how is it working, basics and general information.
– Why Ansible will make your life easier – use cases and examples of how WordPress developers can benefit from it
– How to start automating your WP site management process
– Practical examples and suggestions for automating tasks related to WordPress sites management

Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.

Laman web yang perlahan akan menyebabkan anda kehilangan pelawat atau prospek pembeli online. Adalah penting untuk memastikan laman web anda laju dan berfungsi. Topik ini memberikan 10 Tips utama yang paling penting dalam melajukan laman WordPress anda tanpa perlu coding yang rumit.

In this topic, i’d like to share all the features of WPCLI in as much depth as possible and show you how you can do lots of automation using just your command line interface and connect to your WordPress sites.

Mobile devices provide an extraordinary opportunity to deliver a superior mobile experience to every user, particularly around accessibility and offline/poor connectivity support. The WordPress Mobile Apps, developed as open source, leverage that opportunity to bring the best WordPress experience on the road.

This talk, by one of the developers involved in the development of the WordPress Mobile Apps, will contain first hand information on the way we develop and test them to make sure that we provide the experience that our users expect, and how anyone can contribute to the effort, either coding, testing, contributing designs or documentation.

WordPress gives unique careers to a variety of people. Digital nomad is the example – they can work anywhere by their laptops and gadgets while traveling. Many of them enjoy meeting WordPress communities in different places, learn more about WordPress in new aspect and get more job opportunity. In this talk Mayo will tell you how she and her friends started their life style and the places and WordPress people you should visit.

As WordPress becomes more popular day by day, the concern of WordPress security is increasing. The WordPress core is secure but many users do not how to protect their website. I will show how everyone can secure their WordPress websites in 15 minutes with some basic security knowledge and easy to use security plugins.

Scores don’t matter. GTMetrix/Webpagetest, Certain things cant be optimized (3rd party scripts). What is important is TTFB and first contentful paint. Fully loaded time is not that important if you are running lots of tracking scripts. (provided they are async).
If using well-developed plugins, the plugin counts don’t really matter.
Only issues with using lots of plugins are the potential increase of plugin conflicts, and plugins to maintain.

What matters is your site converts. Nothing else matters if your super fast site doesn’t convert.

In this presentation we Demystify SEO.

Why do we have SEO and why do rankings change?

We cover exactly how to get the most out of your website and understand how to get better rankings.

After our presentation you will have a clear understanding of what SEO is and what steps you can take to get better rankings with Google.

This will talk will cover the following keypoints about WordPress Multisite:
– The Basics: What is WordPress Multisite?
– The Pre-requisite: When do i need and How do i set-up a WordPress Multisite
– The Verdict: Pros and Cons of having a WordPress Multisite set-up
– The Action: Demo to set-up a WordPress Multisite